Brand Assets

Our signature brand
To ensure a consistent application of the Mind of Yano branding across all marketing and communication materials, we have created some guidelines.

Colours

The Real Black (#000000) logo can be shown on a White background or light imagery. The Smoke White (#FFFFFF) logo can be shown on a Black background or dark imagery. On dark and light imagery, the logo should have at least a 3:1 contrast ratio. Anything less may compromise visibility and is not recommended. Color contrasts can be checked here.

Icon Logo

The Mind of Yano Icon Logo is a flexible mark that can act as a shorter version of the Mind of Yano Logo. If there is not enough room to use the word mark logo, the Icon Logo should be used instead.

Sizing

The minimum height for digital media is 20 dp (20 px). We’ve optimized our logo to be crystal clear and legible, whether it appears on a smartphone or the jumbo screen.

Watermark

On some occasions a watermark maybe be required. The logo can be used as a watermark for videos, photographs and other media.

QR Code

In a world where contactless interaction is becoming the norm, QR codes are becoming a favored method of interaction. In such a scenario, you can use the logo for such purposes.

Symbol

ブランドシンボル

In high-awareness markets, we lead with our Symbol. Our Symbol is instantly identifiable and is flexible as a shorthand for our brand. When production has space constraints the Symbol is the preferred branding choice.

Wordmark

ブランドワードマーク

The Wordmark remains an essential identifier of our brand. While we aim to lead with our Symbol, we enlist the Wordmark to ensure brand recognition in markets where brand awareness is low.

Colours

ブランドの色

The Symbol and Wordmark should appear in our brand Off White or our Real Black. When placing a logo on a background, aim for a contrast ratio of 3:1 contrast ratioor higher to ensure readability. Anything less may compromise visibility and is not recommended. Colour contrasts can be checked here.

Sizing

ロゴのサイズ設定

The minimum height for digital media is 20 dp (20 px). We’ve optimized our logo to be crystal clear and legible, whether it appears on a smartphone or the jumbo screen.

Usecases

ユースケース

On some occasions a watermark maybe be required. The logo can be used as a watermark for videos, photographs and other media. In a world where contactless interaction is becoming the norm, QR codes are becoming a favored method of interaction. In such a scenario, you can use the logo for such purposes.